Media Kit · 2026
Reach the people deciding where to spend in San Luis Potosí
Every number below is real and verifiable — the same honesty standard we apply to our content.
850+
newsletter subscribers (expats + locals)
30%
open rate — ~1.5x the industry average
+378%
Google search clicks, Q2 vs Q1 2026
30,000+
Google impressions per quarter, growing
Sources: Beehiiv (July 2026), Google Search Console Q1–Q2 2026. Updated quarterly.
Who you reach
🌎
International expats
US, German and Japanese professionals brought by the BMW/GM corridor — high income, new in town, actively searching where to eat, live and spend.
🇲🇽
Potosinos planning their week
Locals who find events, restaurants and weekend plans through our guides — the audience that fills your tables.
✈️
Visitors researching SLP
Travelers reading our Huasteca, Real de Catorce and city guides before they arrive — with US readers monetizing at 2.5x local rates.
Platform: 35+ in-depth guides · 40+ curated upcoming events · 116 listed businesses · content in 4 languages (EN/ES/DE/JA) · weekly newsletter
🎡 August = FENAPO season
Mexico's national fair drives our biggest traffic of the year (Katy Perry, Mötley Crüe and 33 more nights). Sponsor slots for the season are limited.
Ways to work with us
Featured business listing
$250 MXN/mes
Your business highlighted in the directory with photos, WhatsApp button, hours and priority placement — plus a monthly report of the direct contacts we send you.
Request detailsNewsletter sponsorship
quote by edition
Your brand inside San Luis Way Weekly: 850+ inboxes every Monday at a 30% open rate, with placement options (top, middle, 'Around Town' mention) and click tracking.
Request detailsYour business website
$3,000 MXN one-time
A beautiful one-page website for your business — menu, photos, hours, map and WhatsApp button — live in days at sanluisway.com/negocios/your-business. See the demo: sanluisway.com/negocios/demo. Your own domain available as an add-on.
Request detailsCampaign packages
$1,500 – $5,000+ MXN/mes
Site banners, sponsored content, brand stories and recurring newsletter presence, bundled — Basic, Premium and Enterprise tiers.
Request detailsFull package breakdown on the advertise page.
Let’s talk
Tell us about your business and we’ll propose the right mix — no commitment.
Contact ussanluisway@waza.baby